The philosophy behind 90+ Cellars says it all, "Saturday night taste. Tuesday night price." The creators of 90+ wanted to change the concept that exceptional wines should only be opened on special occasions. Why not have a wine that is just as good but can be enjoyed on a Tuesday night with friends?
In the spring of 2009, 90+ Cellars provided an answer to this question. Their creator, Kevin, contacted all of the wineries in Wine Spectator with a history of high ratings and asked to purchase their wine. Most told him to get lost or ignored him, but with the economy in rough shape other wineries were willing to part with their wine for a reduced price. Most of the wine they buy has not scored 90 points, but it does come from a producer who regularly scores 90 points. By partnering with respected wineries around the world, 90+ is able to offer quality wine for a fraction of the cost.
The wines are classified by lots and there are three tiers: entry level, reserve and collector's series. If you find a lot you love I highly recommend you stock up. From year to year producers may change and therefore the lot number will change.
My current favorite of their portfolio is the 2010 Alexander Valley Cabernet Sauvignon Lot 74 from the reserve level. This Cabernet is a steal for California and for its quality. The source price would be $19.99 a bottle, but it retails for $15.99! A rich, smooth taste with aromas of cocoa, black currant and dark red fruits. I have paired it with steak and it had the right amount of tannins and structure to compliment the red meat.
Do you have a favorite lot from the 90+ Cellars portfolio? Have a great day!
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